From Tom Hope to ANI Who and Askås

In 2014, Tomaj Sangchi founded Tom Hope. The sales of trendy, handmade anchor bracelets took off immediately, and Tom Hope quickly became a profitable and globally successful multimillion-dollar company. High-quality bracelets and jewelry remain the focus for Tomaj. Now, he is the CEO and runs the company ANI Who together with Bianca Ingrosso, Lovisa Worge, and the team behind CAIA Cosmetics.

Tomaj Sangchi emphasizes the core values of the new company. Values that are not about selling as much as possible as quickly as possible.

– For ANI, it's not our financial goals that dictate - our jewelry and our relationship with customers are most important. The vision is to release new products that are truly appreciated. That people both want to buy our jewelry for themselves and give as gifts on special occasions.

As an e-commerce provider, Askås thanks for the trust and wishes good luck on the continued journey.