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Vad är viktigt när man ska byta e-handelsplattform?

What is important when switching e-commerce platform?

There is much to consider when switching e-commerce platforms. Askås has years of experience moving existing e-merchants to our platform. Check out our general tips for making a potential move and review our checklist for a successful project and launch.

At Askås, we have 27 years of experience executing and launching e-commerce projects of all kinds. We assist brand-new companies in getting started with online sales. However, we most often work with existing e-merchants who, for various reasons, wish to switch to a new e-commerce platform.

Peter Dovlind started his role as a sales and e-commerce advisor at Askås in 2017. Since then, he has been part of the sales process, project phase, and ongoing dialogue post-launch for numerous e-merchants. Our clients come from all imaginable industries with various needs and desires.

– In many ways, there are similarities between all projects, whether it's about a new business or a move from another platform. At the same time, every e-merchant has their own specific requirements, and it's important for us as a provider to listen to these needs.

Peter Dovlind

Vad är viktigt när man ska byta e-handelsplattform? Peter Dovlind guidar dig.

Why Do You Want to Change Platform?

Before you start evaluating the market and eventually decide on a new platform provider, it's important to assess your current situation. What is working well and what is less satisfactory with your current setup?

– You should carefully review which functions, systems, and integrations you are using in your current setup. What is not working, and what do you want to carry over to a new provider?

To facilitate the selection process, it's also crucial that the information gathered from different platform providers is comparable. Develop a well-thought-out requirements specification that allows for comparable quotes from various providers.

– It is incredibly important for the e-commerce retailer to take the time and be involved in the project. Even though you are purchasing a service, there are many factors that we as a provider cannot be responsible for.

Peter Dovlind

Checklist – Ten Things to Consider

When considering switching e-commerce platforms, there are several factors to keep in mind to ensure a smooth and successful transition. Below is a checklist with ten tips on what to consider before making a decision on a new platform.

1. Features & Customization

Ensure that the new platform has the right functionality. If you need to tailor and customize the platform beyond basic features, it's important to address this with the provider early on.

2. Scalability

Think long-term and ensure that your future provider can handle your growth. There should be the capability to manage increasing traffic and orders without negatively affecting performance and user experience.

3. Integrations

In addition to the e-commerce platform itself, you are likely using various external providers for payments, logistics, inventory, and more. Check what integration options are available on the new platform.

4. Security

E-commerce involves handling customer data, orders, and payments. Therefore, it is important that necessary security features are in place, such as TLS, encryption, and backups.

5. Cost & Budget

Evaluate the costs, including implementation, operation, and maintenance. Create a thorough requirements specification. Compare different options to ensure that you make a choice that fits your budget and provides a reasonable return on investment.

6. Support

Check that the platform provider offers good support services that provide you with assistance and solutions when issues arise. Ensure that you have effective contact methods with support, both via phone and email.

7. Migration & Transfer

Plan carefully for the transfer of your existing website and data to the new platform. Ensure that you and the provider have a clear strategy and confirm that there are tools and resources for a smooth transition.

8. SEO

Changing your e-commerce platform can impact your SEO. Ensure that the provider has experience and expertise in URL structure, redirects, and metadata management to minimize negative effects.

9. Testing & Evaluation

Before launching the new e-commerce platform, you should test and evaluate it to ensure that everything works, not just the platform itself but the entire workflow. Identify and address any issues before the launch.

10. Attitude & Experience

Besides functionality, integration options, technology, and costs, there are also softer values. You will be working closely with your provider, and your personal feelings and the quality of the interaction should also be considered in your decision.

Retailers who made the switch to Askås

MaxGaming
MaxGaming

Sport & Leisure

Chhatwal & Jonsson
Chhatwal & Jonsson

Sustainable

Proteinbolaget
Proteinbolaget

Diet & Health

Teknikproffset
Teknikproffset

Home & Garden

Haupt Lakrits
Haupt Lakrits

Diet & Health

Glitter
Glitter

Fashion & Accessories

Pen Store
Pen Store

Arts & Crafts