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Askås Basic Training
All new customers of Askås are provided with and required to complete a fundamental training course on our e-commerce platform. This training equips you with the knowledge needed to carry out an e-commerce project and run a successful e-commerce business with Askås as your provider.
Create Stunning Content
ACE, Askås Content Editor, is Askås' built-in CMS tool. With drag-and-drop support, you can quickly start creating engaging and visually appealing content for your e-commerce. Askås Content Editor is included in all versions of Askås' e-commerce platform.
Work with Campaigns
Campaigns are a natural part of most e-commerce businesses' offerings. With Askås, you can utilize a wide range of campaign types, from basic campaigns to add-on campaigns, discount codes, and campaign groups.
Product types in Askås
Articles or products form the foundation of all sales. Working efficiently and smartly with different types of articles provides the basis for success. Use standalone articles, variants, or SET articles. Focus on excellent product descriptions, images, and metadata.
Current topics
Clear information regarding the use of cookies on a website is a legal requirement. As an Askås customer, you are ultimately responsible for your cookie information and management.
Askås Cookie Manager is an integrated cookie management solution within the Askås e-commerce platform. Learn more about ACM
The following points should be included in a cookie policy:
1. Introduction
Purpose of the policy: Explain why you have a cookie policy and what it aims to inform about.
Brief explanation of cookies: Provide a simple description of what cookies are and how they work.
2. Categories
Which cookie categories are used: Inform about the different categories you divide cookies into on your website. If you use Askås Cookie Manager, these categories and explanations can be displayed automatically. This is done via a ready-made tag that retrieves information from ACM and presents it in your cookie policy.
Explain the purpose of cookies in the different categories.
Examples of common categories include: Necessary cookies, functional cookies, analytics cookies, marketing cookies.
3. Cookie list
For full transparency and clarity, a list of cookies set within the different categories should be displayed. Askås Cookie Manager includes a feature that records which cookies are set, and it is possible to categorize them and add explanations before listing them as part of your cookie policy.
4. Consent
Inform users that they determine which cookie categories are accepted. Include a clear link allowing users to modify their previous choices.
Also, explain how users can block/delete cookies through their browser settings.
5. Contact Information
Provide clear contact details that visitors can use for questions regarding cookies and privacy.
Accurate and up-to-date customer data offers numerous benefits and increases the likelihood of long-term success in e-commerce. Moreover, current legislation requires that your customer records should not contain unnecessary or outdated information.
The Askås e-commerce platform includes several built-in features that enable efficient record maintenance and data cleansing in compliance with GDPR.
Various types of customer information are fundamental for running an e-commerce business based on well-informed decisions. Therefore, working on record maintenance is a crucial step in ensuring that customer data is updated, accurate, and relevant.
Efficient features for register maintenance
The Askås e-commerce platform offers various functionalities to keep your customer database clean and well-organized. These include both manual tools for cleaning and consolidating data, as well as automated functionality that can be configured to delete or anonymize customer data based on customized rules and intervals.
Record Maintenance. The record maintenance feature allows you to filter duplicate or multiple customer profiles based on parameters such as name, email, phone number, and more. Matching profiles can then be merged into a single customer profile. Any unique information, such as order history, is transferred from older profiles to the most recently created customer profile.
Merge Customer Profiles. If you know that a customer has multiple profiles, you can easily access a specific customer in Askås Admin and specify which other customer numbers should be merged with the current profile.
Automated Customer Data Cleansing. Under GDPR, customer data must not be stored longer than necessary. The automated data cleansing feature in the Askås platform allows you to configure how long customer data that can be traced to a specific person should be retained. The feature also includes settings to anonymize personal data that, for various reasons, cannot or should not be deleted, such as order history.
5 Benefits of a "Clean" customer database
1. Customer experienceWith accurate customer data, you can offer personalized services and offers, increasing customer satisfaction. If a customer has multiple accounts, the risk of confusion and issues during login increases.
2. Marketing
If the same customer receives multiple newsletters due to duplicates in the database, it can be perceived as annoying and may lead to the customer unsubscribing. A well-maintained database makes it easier to segment and analyze the customer base for more targeted marketing.
3. Cost efficiency
Fewer duplicates mean less data is stored, which can reduce storage costs. Fewer duplicates also allow the system to process data faster, improving system performance.
4. Decision support
A clean and consolidated database provides more reliable statistics and better insights into customer behavior, leading to better business decisions. A clear picture of customers' purchasing habits and history facilitates loyalty programs and campaign tracking.
5. GDPR compliance
GDPR requires companies to store only necessary and accurate data. By avoiding duplicates, you minimize unnecessary data storage. Customers have the right to have their data corrected or deleted, and a well-maintained database simplifies this process.
Introduction
On September 1, 2022, new regulations regarding price information in connection with price reductions were introduced in Sweden. These regulations are part of an updated EU consumer legislation. Askås has developed support in the e-commerce platform that allows our customers to comply with the law.
In the fall of 2023, the Swedish Consumer Agency (Konsumentverket) released updated guidelines regarding the law, leading to an update of Askås' price history feature.
More information: Link to askas.se
More information: Link to the law text
What the law says
When a reduced price is applied to a product, the price information to the end customer must include the previous lowest price for at least 30 days before the reduced price started to apply.
How does the price function work?
Askås’ function for displaying the Previous Lowest Price in connection with a price reduction is set up so that the 1-30 days before a price reduction is fixed as long as the reduced price applies. Regardless of how long the reduced price is valid, this 30-day period is used to retrieve the previous lowest price.
NOTE: There are two exceptions to the above rule.
Exception 1: When changing from an existing promotional price to a new lower promotional price. A so-called gradual reduction.
Exception 2: When changing from an existing promotional price to the regular price and then to a new promotional price on the same day. In Askås, this is treated the same as Exception 1.
For the price history feature to identify a price reduction as completely new, it requires that it is performed at least one calendar day after reverting to the regular price.
Example 1:
Price reduction from regular price to promotional price on December 5.
- The function checks and shows the lowest price 1-30 days before the price reduction. This means December 4 and the previous 29 days.
Example 2:
Gradual reduction from an existing promotional price to a lower promotional price on December 10.
- The function checks and shows the lowest price 1-30 days before the first price reduction. This means December 4 and the previous 29 days. The previous promotional price is NOT included in the calculation.
Example 3:
Price increase from an existing promotional price to a higher promotional price on December 15.
- This is considered a new promotion, and the function checks and shows the lowest price 1-30 days before this date. This means December 14 and the previous 29 days. The previous promotional price from Example 2 will be included in the calculation.
Example 4:
Price increase from promotional price to regular price on December 18.
- The function turns off the display of the Previous Lowest Price.
Example 5:
Price reduction from regular price to promotional price on December 19.
- The function checks and shows the lowest price 1-30 days before the price reduction. This means December 18 and the previous 29 days.
NOTE: In this case, it is not considered a so-called gradual reduction/change but a new price reduction. Askås will therefore include the previous promotional prices in the calculation for the display. In the example above, the price from Example 2 will be the lowest price.
Konsumentverket's guidelines
Konsumentverket's guidelines
1. Clear display of the 30-day price
The previous lowest price must be clearly displayed immediately next to the reduced price.
Askås' Recommendation: The 30-day price should be displayed directly next to the current price. Not further down on the product page, not in a tab, or only in a popup.
2. Price history in all views
Wherever a reduced price is displayed, the 30-day price should also be displayed. This applies to product groups, brands, landing pages, shopping cart, and checkout, etc.
Askås' Recommendation: A new design will be implemented to display the 30-day price wherever the reduced price of a product is shown.
3. Extension of discount
It is not allowed to show a discount based on the product's regular price. The discount must be calculated based on the 30-day price.
Askås' Recommendation: For customers displaying the size of a campaign in percentage or currency, new tags or a new approach are required. If the campaign in percentage or currency is displayed, the calculation should be made based on the reduced price and the 30-day price.
NOTE: It might be worth considering whether it is necessary to display the campaign in percentage or currency for each product. Perhaps a badge/sticker with the text "Campaign" would suffice.
4. Only one comparison price
According to Konsumentverket, it is "typically not allowed" to display more comparison prices. For example, both the 30-day price and the Regular Price or Recommended Price.
Askås' Recommendation: On a product with a reduced price, only two prices should be shown. The current reduced price and the 30-day price.
Security with Askås
Service level agreement
For extra security and stability, you can enter into an SLA agreement with Askås. This gives you access to an on-call support technician 24 hours a day.